Via Emilia + Valley Trademark

The brand of Via Emilia was born with the aim of promoting the “tourism”, communicating the historic identity and the hospitality of the road that has crossed the heart of Italy from Rimini to Piacenza for 2200 years old. The brand symbolize the territory crossed by Via Emilia, made up of people, businesses, territorial and environmental heritage, cultures and traditions.

Marco Morosini created this new brand inspired by the stone that makes up the route of the historic road, drawing the brand in the diagonal axis.