Final Race is a public utility project that aims to make people aware of issues that involve the entire population such as the environment, health, mental well-being, movement and the planet.
The project aims to take a position and share a global reality that is sometimes forgotten or simply ignored.
Final Race means “Final Race” or “End of Race”, this concept is represented by the brand, consisting of the planet earth contained in a clock.
The logo symbolizes the frantic gesture of the “alarm clock” that reminds man to become aware of the current environmental problem in order to intervene in time and remedy.
The basic black and red colors summarize the universally widespread theme: being part of the solution and not the problem. The T-shirt becomes the main medium to wear and communicate Final Race.
We are the revolution, we are the future.