Stand per VR 46
The Italian designer Marco Morosini plans the new stand for VR Equipment, the brand of technical clothing signed by Valentino Rossi exhibited at EICMA 2021 in Milan. The aim of the project is the presentation of the new VR Equipment technical clothing line.
The concept is assembled around the triangle shape, symbol of VR 46.
The written “Move on” placed at the entrance invites the visitors to cross in the tunnel. Here we enter a dynamic dimension, emphasized by the numerous neon lights in transverse position that can be reflected in the shiny black floor and walls.
The exposition is divided in five sections: mountain bike, motocross, street bikes, race bikes and eyeglasses.
All the technical clothing and the sport accessories can be visible at 360°, exposed in minimal and bright structures.
Marco Morosini involved the photographer Oliviero Toscani to make the image and portrait of Valentino Rossi placed outside of the stand.
For the website VR46 click here.